We have partnered up with a leading business in the financial services space, who are operating nationwide. With an extensive market presence, they are looking to take their business operations to the next level, by hiring a Salesforce Marketing Cloud Manager.
This person will take ownership of the platform, to optimise and develop their marketing automation initiatives. In this role, you will be responsible for managing the Salesforce Marketing Cloud (SFMC) platform, ensuring efficient campaign execution, and driving customer engagement through personalised marketing strategies. You will collaborate with cross-functional teams to enhance marketing operations and leverage data-driven insights for improved performance.
Key Responsibilities:
- Develop, execute, and optimise automated marketing campaigns, including email, SMS, push notifications, and journey builder workflows.
- Configure, maintain, and enhance Salesforce Marketing Cloud, ensuring seamless integration with other business systems.
- Segment data develop personalised strategies using SQL, data extensions, other tools.
- Track and analyse campaign performance metrics, providing insights and recommendations for continuous improvement.
- Ensure adherence to data privacy regulations (GDPR, CAN-SPAM) and best practices for email deliverability and customer engagement.
Experience and Qualifications:
- 3+ years of hands-on experience managing SFMC, including Journey Builder, Email Studio, Mobile Studio, and Automation Studio.
- Strong knowledge of AMPscript, SQL, and HTML for data segmentation, personalisation, and email customisation.
- Ability to interpret data, track key performance indicators, and optimise campaigns based on insights.
- Experience managing marketing automation projects, with the ability to collaborate with cross-functional teams.
- Experience in additional Salesforce products Sales Cloud and (Data Cloud will be a bonus).
- Salesforce Marketing Cloud certifications (Marketing Cloud Email Specialist, Marketing Cloud Administrator) are a plus.
Benefits:
- Pension 25 days A/L +bank holidays.
